 | Magazine: BtoB Magazine (Free Subscription)
Crain Communications, Inc
BtoB Magazine is the only publication dedicated to all disciplines of business-to-business marketing. In print, through enewsletters and at BtoBonline.com, BtoB Magazine provides more than 100,000 senior marketers, with the information and analysis they need to develop a winning integrated marketing strategy. | | | | |
| Magazine: Direct Listline (Free Subscription)
Penton Media, Inc.
The primary source of information for brokers, managers, postal & email marketers to stay up to date on lists & data new to the market, targeted new selects and demographics, lists under new management and news impacting the business. | | | | |
| Magazine: Direct Newsline (Free Subscription)
Penton Media, Inc.
Direct Newsline provides critical direct marketing news before anyone else on issues that drive the market -- trends, mergers and acquisitions, launches, innovations, legal & postal issues and more. | | | | |
| Magazine: Event Marketer (Free Subscription)
Red 7 Media, LLC.
Event Marketer serves the information needs of corporate marketers engaged in face-to-face marketing activities. EM covers the how and why brand-side marketers use live events as brand-building strategies. Their 10,000 subscribers look to EM to provide them with the insights, best practices and trends that they need to do their jobs better. | | | | |
| Magazine: iMedia Connection (Free Subscription)
iMedia Communications, Inc
Get the latest news, expert advice and analysis of the internet marketing industry. Also, check out the latest industry job openings and join their People Connection to build your industry profile! | | | | |
| Magazine: Multichannel Merchant (Free Subscription)
Penton Media, Inc.
Multichannel Merchant boasts the top columnists in their fields as well as seasoned staff writers with expert knowledge of their profession. They also have a solid understanding of the back-end of the business, from warehouse and contact center technology to shipping and handling and customer service, as well as the front-end.
Multichannel Merchant gives readers the WHOLE PICTURE.- Search engine optimization; social media; email marketing
- Lists/databases
- Website usability and navigation
- Print and web copywriting; catalog paper, printing and production marketing, merchandising and branding
- Operations and fulfillment; technology
- Shipping & returns logistics
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| Magazine: Response (Free Subscription)
Questex Media
Response provides targeted, cutting-edge content for professionals involved in all facets of direct response marketing, including DRTV, interactive TV and the Internet. Through education about the value of interactivity and research on its effects, Response is the industry leader in promoting the convergence of interactivity and direct marketing. | | | | |
| Magazine: Target Marketing (Free Subscription)
North American Publishing Company
Target Marketing covers all direct response media, including direct mail, telemarketing, space advertising, the Web and direct response TV. Readers get insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. | | | | |
| Magazine: The Chief Marketer Report (Free Subscription)
Penton Media, Inc.
Each week, it provides strategic perspectives, expert opinions and thought leadership for high-level marketers that need to cut through the clutter--latest trends & developments, news and analysis on specific marketing disciplines, as well as the hottest topics being discussed in marketing blogs. | | | | |
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